Kate Lord Brown provided a key tip...remember you are promoting your BOOK not YOU, which in theory should make it easier...maybe even easier if I pretend it's a friend book....
The brilliant Sarah Duncan (all aspiring writers must read her blog) provided the following tips from her experience...
'Coverage in the national media has, for me, been the most important re sales. The publicists know all the relevant people but I think you make their job easier by:
- writing a list of pitches for possible articles you could write
- providing a list of anyone or any place where you have a connection.
- Offering to contact local papers & radio yourself - no publicist will have time do do this. All the circulations are down, but you'll still get some coverage.
- coming up with 'angles' about yourself - but don't offer any personal info that you don't want them to use.'
And Jane Rusbridge suggested joining forces with other writers to organize writers' events because it's easier when you are not on your own (so true and I could promote some else's book while they did mine...)
So now onto a marketing tip that should be done well in advance of even finishing your first book.... Volunteer. Yes, this is something you can do even before you write THE END on book one. I can hear the cries that it will take away from writing time - true but what it gives back is amazing.
I joined the RNA in 2005. I attended the conferences, parties and made friends. I listened and watched. But things really took off for me when I volunteered to 'own' the RNA blog and shortly thereafter I pushed the RNA into twitter with RNAtweets. Because of my involvement with the RNA and twitter I became friends with my agent long before she was'mine'...and as they say the rest is history.
I love books so offering to help the Emirates Airlines Festival of Literature was a natural thing...and the connections I have made through this will hopefully stay with me a long time....plus it was brilliant fun.
These two examples became part of my writing CV...it became part of being professional. It demonstrated that I took writing and the industry seriously. Because of the work for the RNA, I allowed myself more time to study the benefits of blogging etc. I treated it as a job. At the literary festival I learned I could stand up in front of a crowd and introduced authors (and get a close-up of how the pros do it)...and at one point last year I began a writing workshop because of a timing mix up....
So volunteering, I think is key to, shall we say, pre-marketing....
Tomorrow I have one more tip, if that's what it is....
