Exposure and Sales

It's nearly a month since The Cornish House has been on the shelves or not and I thought I'd update you on what I've learnt so far about sales....assuming you've written the best book you can...

- exposure or position is the most important thing to selling books...

It's obvious really and it was something I knew, but I have now seen it in action. Where The Cornish House is in the shop window - in Cornwall (Falmouth Booksellers, St Ives Booksellers and Waterstones Truro) the book is selling well. In my local Watestones - High Street Kensington where it's displayed on a table - sales have been regular and steady. In the WH Smith Travel I think it's doing well (test case is Paddington Station where my family seems to spend half their lives - and last visit only two copies left). When I was signing at Waterstones Arndale Centre in Manchester I could see how shoppers were attracted to the cover. It is a wonderful cover and for it to do it's work it needs to seen. Spine out on a shelf and a début has no chance of finding a new home in the hands of a reader....a sad fact but true.

- family and friends....

From word of mouth, to visiting stores and requesting copies, to repositioning your book face out...these are just a few of things that can help sales

- local press coverage...

Débuts getting into the big press is rare - it happens but...not often. However I think local or smaller press is as important if not more so...don't dismiss the parish newsletter or the school one let alone the local paper or radio.

- the dreaded Amazon reviews...

It's funny but I never look at book reviews on Amazon unless it's for a non-fiction book. But I am somewhat alone in this...I only began reviewing books on Amazon and Goodreads about a year ago. I had done reviews on my blog but generally I'd thought - who would care about how I felt about a book...but it seems I'm wrong...

Now I have no real idea how the book is selling which is a very frustrating feeling - believe me. I do know that it had to be reprinted...good news but how good depends on the size of the first print run. I know my Amazon ranking...what me checking it obsessively - yup.

Yesterday I took out the egg timer and set it to 20 minutes.. the best block breaker I know (thank you Anna Louise Lucia). I'm not exactly blocked but more crippled by fear. I did manage to edit for 20 minutes and was cross when it went ping but that was all I had time for yesterday...today may be different.

I have been all over the web again...

First a beautiful review by Helen Redfern here.

Talking about the writer's journey with Caroline Smailes...here.